Today, there are more registered investment managers than there are stocks on the NYSE. Investment consulting firms help investors decide which managers are best suited for specific investment objectives. Good performance suits everybody, but things like geography, philosophy, personalities and process help investors and investment managers make it through those times when performance isn't so...suitable.

In order to search for managers, consultants compile databases of information gathered over time from managers via monthly, quarterly and annual questionnaires. There are also several organizations that compile generic manager databases for resell and several new online sources that directly connect investors to qualified money managers. Today, we know of hundreds of investment consulting firms and over 40 databases that these firms use to help sort out which managers are right for which investors.

Each database, publication or other source that is compiled creates more work for money managers who wish to promote their services. Completing these questionnaires and mandate-specific Requests for Proposals (RFPs) is an essential marketing function, often requiring at least one full-time associate. If you don't have the time or resources to manage your distribution of information to investment consultants, third party databases, industry publications and other interested parties, we can help. Call us now at (866) 922-8733, ext. 2 or send an email to info@asapas.com for more information.